Brand Identity

Client / Greedy Khao

Created at / Human After All

Cheeky, modern branding for a new London Thai food startup.

Greedy Khao specialises in blending the flavours and techniques of Thai cooking, with fresh, local, organic, seasonal produce. They asked Human After All to develop a strong brand identity and logo, which would appear on their cups and bowls, as well as their market stall and signage.

The branding needed to reflect Greedy Khao’s personality: vibrant, progressive, metropolitan, fun, and modern. I developed a series of routes for the team at Greedy Khao who eventually picked the creative direction, ‘Thai Characters’.

Starting with a cheeky cow character that forms the logo, we developed a strong visual identity that drew its energy from the the bold neons and distinctive colours of Thailand, resulting in a finished brand that packs as much punch as the flavourful Thai food being dished up across London by the Greedy Khao crew.